Hinterland

Hinterland is a conceptual branding project for a premium pet food company focused on natural ingredients, quality nutrition, and responsible sourcing. The objective was to develop a sophisticated brand identity that communicates trust, quality, and a strong connection to nature while remaining approachable for modern pet owners.

The project includes brand strategy, logo design, packaging, website concepts, marketing collateral, social media graphics, and brand guidelines. A refined color palette, nature-inspired graphics, and cohesive visual system create a scalable brand experience across both digital and physical touchpoints.