Rude Olive

Rude Olive is a conceptual branding project created for a bold, Gen Z-focused snack brand that challenges the traditional image of packaged olives. The objective was to build a fun, energetic identity that would stand out on crowded retail shelves while appealing to a younger audience through playful visuals and confident messaging.

The project includes a complete brand identity, packaging design, website concepts, marketing materials, and social media assets. Bright colors, expressive typography, and a memorable mascot create a cohesive system designed to capture attention and build a recognizable lifestyle brand.